CAE

CAE is a global leader in training for civil aviation and Civil Flight Services is one of CAE’s core civil aviation services and technology solutions offerings. The vision is to unify the planning, training, operations and crew ecosystem so as to optimize operational efficiency as well as enhance crew experience. CAE's portfolio which includes Sabre's & Merlot's Airline Operations portfolio and RosterBuster is one the most comprehensive airline operations solutions in the market.

 

Merlot Aero Limited

merlot.aero now part of CAE one of the largest aviation company, is a leading civil aviation crew management and optimization software company based in Auckland, New Zealand. Together with CAE, the vision is to offer seamless crew management and training operations solutions to the airlines.

Strategic Account Director, Asia Pacific

2019 – present​

Accountable for a wide range of commercial relationships for assigned key strategic accounts in Asia Pacific.

• Oversee the customer success and satisfaction merlot.aero’s top airline customers in Asia.
• Trusted advisor of crew operations and optimisation solutions
• Lead strategic account planning and develop key airline stakeholders

 

Hotel Connections

Hotel Connections is the leading global technology solution provider specializing in sourcing and procurement of worldwide hotel accommodations for the airline industry from airline crew layover to irregular operations.

Senior Project Manager, APAC

2018 – 2019​

Asia Technology Lead responsible for a wide-ranging of technical, project implementation, pre-sales and business development roles in Asia Pacific
• Lead, manage, and execute large-scale client implementation projects and system integrations of Hotel Connection’s solutions with the airline's crew management software. (Sabre, Merlot, Jeppessen, IBS, AIMS, BlueOne, Crewtrac and Netline)
• Develop new businesses in APAC through technology pre-sales as well as business development effort.
• Supervise the follow up of APAC strategic technology initiatives throughout the lifecycle of the projects from planning, onboarding, tracking, issue resolution to closure, including all project documentation to maintain project knowledge.

 

​Singapore Lite

Singapore Lite is a startup online retailer of innovative consumer electronics, home security cameras and lifestyle consumers.

Senior Manager Travel Tech, Ecom & GDS

2014 – Present

• Managed several entrepreneurial and e-commerce projects
• Successful online retailer with shops in Lazada, Qo010, Shopee and Woocommerce
• Project manager; offering a proven record of success leading all phases of diverse technology projects; PMP®,  PMI-ACP® & MTM credentials; and sales and travel e-commerce experience.
• Business strategist; plan and manage projects aligning business goals with technology solutions to drive revenue, process improvements, competitive advantage and profits.
• Consultant; Provides technology, distribution, e-commerce, online business and operations consultancy services to the travel, hospitality and airline industry.

Achievements:

• Helped Indochina based airline with their IT and e-commerce technology evaluations
• Support Singapore based private equity fund in their potential technology investment in a China based B2G bidding website
• Advised start-up airlines on their travel distribution requirements

 

​Amadeus IT Group

Amadeus is a leading provider of advanced technology solutions for the global travel industry efficiently connecting all players in the travel ecosystem; ranging from airlines to insurance companies and from leisure / corporate travel agencies to airports. Founded in 1987, it operates in 190 countries, with a worldwide team of 17,000 people.

Senior Account Manager

2015 – 2018

• Accountable for a wide range of rewarding commercial relationships, customer satisfaction levels and the ongoing business development strategy for assigned key accounts in South East Asia with portfolio value of more than USD25M.
• Required to progress new business channels, upsell fresh opportunities, facilitate multi-channel sales and develop retention plans and sales pipelines utilizing competitive research.
• Steered a cross-functional team of global Amadeus staff who provided continuing support to key customers.
• Supervised customer’s IT P&L, profitability, sales pipeline and bespoke development forecasts.
• Sustain multi-lateral relationships and decision making structure from Manager to CXO level to maximise information flow, influencing power and lobbying.

​​Achievements:

• Won major new accounts in the areas of distribution and airline IT in Myanmar and the Philippines, including winning over one of the competitor’s largest accounts in Asia.
  Assisted in the development of new businesses with start-up and low cost carriers.
• Steered ongoing partnership efforts which resulted in varied customer pilot projects and JVs, leading to an 18% increase in front-cabin loads for one client and 10% revenue increase for another.
• Implemented a dynamic packaging portal through API integration with hotel partners on their Amadeus hosted systems helping them achieve key KPI’s.
• Exceeded IT and distribution targets by 10% and one of the highest annual customer satisfaction survey scores.

 

Abacus International 

Singapore-based Abacus International is Asia-Pacific's leading travel facilitator which serves more than 100,000 travel agents across the Asia-Pacific region’s 59 markets and has both global and uniquely local relationships with airlines and hotels, including the leading portfolio of low-cost content and Chinese airline content. It was bought over by US-based Travel Technology Giant - Sabre corporation in 2015

Regional Manager

2011 –  2015

• Responsible for directing a comprehensive scope of business development activities including content acquisition and the valuable account management of specific, pre-selected key airline accounts in Indochina, Indonesia and the Americas.
• Required to identify and nurture professional and lucrative relationships with nominated airline accounts with the goal of increasing Abacus’s market share.
• Supervised crucial operational issues and project managed key products to increase customer satisfaction and deliver organizational objectives.

 

​​Achievements:

• Secured major new key accounts in Indochina, Indonesia and Americas respectively.
• Developed breakthrough partnerships with airlines operating in Cambodia, Vietnam and the US.
• Effectively increased Abacus’s distribution market share in Cambodia, Vietnam, Laos, Indonesia and Korea.

 

SilkAir (S) Pte Ltd

SilkAir is an award-winning full-service regional airline, flying to 53 destinations across 15 countries in Asia Pacific. Together with parent airline Singapore Airlines it offers a combined network of 102 destinations in 34 countries.

Head of E-Commerce and Commercial IT

2009 – 2010

• Steered the management of an effective E-Commerce and Commercial Systems Department and assumed total responsibility for the implementation and planning of passenger service and virtual sales systems.
• Champion the adoption of new technology to improve the business capability of the airline.
• Achievements:
• Revamped the airline’s website and online presence by improving usability and virtual sales capabilities.
• Implemented a new O&D revenue management system improving sales revenue and yield by 7%.
• Migrated SilkAir’s legacy reservations system to a more advanced system - Altea
• Successfully doubled e-commerce revenue by introducing new ancillary and non-air products such as associated hotels, insurance, paid reserved seats and improved shopping capabilities.

Manager China • 2006 – 2009
Manager Northern China • 2005 – 2006
Manager Chongqing China • 2004 – 2005

• Directed thorough airline operations for 5 Chinese cities incorporating the delegation of staffing resources within administrative positions, accounting processes, ticketing, multi-channel sales, reservations and airport procedures.
• Gained significant sales and operational experience whilst growing business in 3 emerging Chinese cities Xiamen, Chongqing and Chengdu.

Achievements:

• Successfully turned around Chinese loss-making stations and expanded the airline’s frequency capacity in Chengdu and Xiamen to daily and double daily.
  Expanded SilkAir’s China stations by introducing Shenzhen and Wuhan and escalating numerous charter flights to Guiyang, Haikou, and Nanning.
• Implemented a centralized accounting system using SAP, comprehensive airport departure control systems, and electronic ticketing for all SilkAir China stations before the IATA 2008 deadline.

Asst Manager Commercial Systems and Reservations • 2003 – 2004
E-Commerce Executive • 2000 – 2003
Market Development Executive • 1997 – 2000

• Responsible for performing route and revenue control by applying appropriate yield and inventory management strategies based on individual routes and market dynamics.
• Fully oversee sales and distribution costs focusing on those relating to global distribution systems through active and regular negotiations.
• Tasked with the improvement and development of existing direct sales channels including the Internet based approaches to modernization.
• Accountable as a Market Development Executive for reviewing the airlines communication activities, including annual marketing, advertising and promotional strategies and implementing branding strategies to position the company as the preferred regional carrier.

Achievements:

• Successfully developed the airline’s on-line business and created an E-commerce unit, which generated $US2 million in revenue growth in the first year of operation.
• Secured savings of $USD1.5M by utilizing GDS negotiation and airline direct initiatives.
• Launched SilkAir’s first Indian destination in 1999.
• Secured several advertising and tourism awards for the company, including the “Creative Circle”, “RCS Ear” and “STB’s Most Innovative Regional Linked Product” awards.

 

Stamford Tyres Corp

Established in the 1930s with over 80 years of existence, Stamford Tyres has grown from a small tyre shop to a publicly global distributor of tyres and wheels spanning over 90 countries and having their own wheel factory.

Corporate Development Executive

1997 – 1998

Reporting directly to the Executive Vice President and fully responsible for the SGX main board listed company’s corporate communications and ongoing  business development strategies for organizational growth.​